Custom Datafox Salesforce Reports
Not only are you able to pull in custom company information from DataFox into your Salesforce instance, but you can also include information in your Salesforce reports.
Leveraging DataFox information allows you to run powerful opportunity and account reports in Salesforce using the constantly refreshed data which updates automatically.
This is ideal for Sales Operations professionals who are working on territory/account assignments, Sales Reps who want to prioritize their accounts fitting their company's ICP, and much more.
Let's say you want to create a report of accounts not used by your sales reps from the last 30 days, and you also want to include qualifiers to make sure you're only pulling in results fitting your ICP. We will take you through these steps in the example below:
1. First, we'll click on the Reports tab and select "New Report."
2. From there, we're going to select "Accounts" and click "Create."
3. Now, let's pull in some information from your Salesforce instance. We'll add a filter to show all non-current customer accounts which haven't been touched by a sales rep in the last 30 days.
4. We'll do this by selecting the "Customer Status" (under Custom Info) option and dragging it over your Data Fields.
5. Then we'll create the formula so it reads "Customer Status not equal to Active Customer." Tihs way, we're pulling in an account which isn't a current customer, even if the field is blank.
6. From there, we'll select the "Last Activity" option and drag it over to the Data Fields section underneath "Customer Status." Then, we'll select "Less Than" on the pick list and type in "30 days ago." It should look like this:
7. Next, we can start pulling in some DataFox information. By typing "DF" into the Quickfind search bar, you can see a list of all of the information that we can gather from DataFox:
8. In the example below, we want to know which of these accounts are SaaS companies using Salesforce or Marketo, with at least $2 million in funding. We will drag over the appropriate fields from DataFox and include them in our report. When we're finished, it will look something like this:
9. Once you've determined the rest of your criteria, click "Run Report." From there, you can group your results by Account Owner and have a custom list of accounts to assign to your reps to start targeting:
10. This is only one example of the type of information we can gather in your Salesforce instance from DataFox. For a complete list of fields we can gather, check out our DataFox Data Synced via API support article:
If you have additional questions, reach out to us at firstname.lastname@example.org.