Account Scoring helps you prioritize your universe of target companies to optimize your sales and marketing efforts. This increases executive confidence their teams are aligned and focusing on the right accounts. There are many benefits of account scoring.
With DataFox’s Account Scoring methodology you get to choose how you want to weigh different criteria. You know the nuances of your business strategy and what markets you are trying to enter.
What It Does
Account Scoring supports a broad (technically, infinite) portfolio of ranking criteria. Any of the following inputs can be used as a criterion:
Thousands of Criteria Types: Based on DataFox data, there are hundreds of criteria (50+ firmographic criteria, 60+ signals), as well as tens of thousands of conference and award lists.
In addition, there are several thousand types of technographic and sector filters available.
Come across a list you like? Tap the bullseye to add it as a criterion:
UseDataFox’s list discovery and search tools anytime you explore a new sector, conference, region, or strategy. Find some compelling results? Hit the bullseye to add it as a criterion and boost your scores.
Do you have a data set you want to use that DataFox does not have? No problem, you can use the DataFox list import tool to import your custom data and then mark that as a criterion.
About the Criterion
There are three basic building blocks (types of lists of companies in DataFox) that can be marked as a scoring criterion:
- “List” - this could be a list you import, an award list DataFox built, or a list you build within DataFox
- “Dynamic List” - this could be a search that you save based on firmographic filters, signal data, one of the other company datasets available through DataFox, or based on a custom column of data you’ve imported to DataFox.
- “Conference” - you can add any of our thousands of conference lists as a criterion.
This Account Scoring process is iterative and builds up over time:
Note on Score Calculation Delays
While DataFox Account Scoring is powerful, it has one shortcoming. It takes us a few hours to recalculate all of the scores on our millions of companies each time you update your model. So, each time you make changes to your score, you will typically see these changes over the next day.
Examples of Criteria
Sounds interesting so far? Here's a quick example of the process:
1. A curated award list from sources such as Fortune, Inc, and Forbes.
2. A firmographic data point, such as headcount, location, or industry keywords.
3. A growth signals, including new office opening, key executive hire, or new product launch.
4. One of your own data points, such as a list you import or a dynamic list you build from your Salesforce data.
Want to get started? Follow the guide here!
If you have any questions about this new feature, please reach out to us at firstname.lastname@example.org.