Welcome to Account Scoring
Account Scoring helps you prioritize your universe of target companies to optimize your sales and marketing efforts. This increases executive confidence that their teams are aligned and focusing on the right accounts. There are many benefits of account scoring.
With DataFox’s Account Scoring methodology you get to choose how you want to weigh different criteria. You know the nuances of your business strategy and what markets you are trying to enter.
What It Does
Account Scoring supports a broad (technically, infinite) portfolio of ranking criteria. Any of the following inputs can be used as a criterion:
Thousands of Criteria Types: Based on DataFox data, there are hundreds of criteria (50+ firmographic criteria, 60+ signals), as well as tens of thousands of conference and award lists.
In addition, there are several thousand types of technographic and sector filters available.
Use the bullseye:
Use DataFox’s list discovery and search tools anytime you explore a new sector, conference, region, or strategy. Find some compelling results? Hit the bullseye to add it as a criterion and boost your scores.
Do you have a data set you want to use that DataFox does not have? No problem, you can use the DataFox list import tool to import your custom data and then mark that as a criterion.
Examples of Criteria
Sounds interesting so far? Here's a quick example of the process:
1. A curated award list from sources such as Fortune, Inc, and Forbes.
2. A firmographic data point, such as headcount, location, or industry keywords.
3. A growth signals, including new office opening, key executive hire, or new product launch.
4. One of your own data points, such as a list you import or a dynamic list you build from your Salesforce data.
Want to get started? Follow the guide here!
If you have any questions about this new feature, please reach out to us at firstname.lastname@example.org.