What It Does
Lead-to-Company Matching connects leads to DataFox Companies, helping surface new target companies qualifying as Salesforce accounts.
If leads don’t MQL, they remain siloed in the lead bin, causing the loss of historical lead-level engagement in your old campaign-level data.
With leads mapped to companies, you can surface them from where you’ve had lots of leads. Build lists of companies whose employees have shown interest and then add them to your CRM as accounts.
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