What It Does
Lead-to-Company Matching connects leads to DataFox Companies, helping surface new target companies that should be qualified into Salesforce as accounts.
If leads don’t MQL, they remain siloed in the lead bin, causing historical lead-level engagement to be lost in your old campaign-level data.
With leads mapped to companies, you can surface the companies from which you’ve had lots of leads. Build lists of companies whose employees have shown interest and then add them to your CRM as accounts.
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