What we’ve heard from our customers is that they want to find and prioritize target accounts, but target account definitions are often anecdotal and/or too broad to encode into an actionable go-to-market strategy.
Finding and prioritizing target accounts is crucial for a variety of sales and marketing use cases, such as sales territory planning, building named account lists, Account-Based Marketing campaigns, or field event planning.
What It Does
Data drives business decisions, but it’s not always easy to surface and interpret. Backed by data science analyzing thousands of attributes, Advanced Insights provides a deeper view of the most significant attributes of your best customers. This allows you to create a data-driven Ideal Customer Profile (ICP) in order to target the right companies and identify your Total Addressable Market (TAM):
- Use Advanced Insights to analyze your best customers for identifying attributes
- Discover additional ICP criteria you may not have known to build out a robust, data-driven set of ICP criteria
- Encode ICP criteria into Account Scoring to operationalize your targeting strategy
To begin exploring this new feature, login to your DataFox instance. There, you’ll discover a new tab with additional options, as shown:
How the Data Science Works
Data science models surface attributes which are significantly more common than what we’d expect to see among all companies in our database, based on how many standard deviations a feature is from the norm.
If you have additional questions about the Advanced Insights feature, reach out to us at firstname.lastname@example.org.