Advanced Insights will help analyze target accounts and uncover unique details about these companies to help Sales and Marketing teams confirm your Ideal Customer Profile (ICP), identify your Total Addressable Market (TAM), and find a faster path to revenue. These criteria can be incorporated into your Account Score or leveraged in DataFox searches.
To get started, log in to your DataFox instance and navigate to the Insights tab.
Here, you’ll select the “New Insights” button and insert the title of the list you’d like to analyze. These can be private lists that you generate or public lists available on DataFox.
We recommend you curate a list that has good examples for what you’re analyzing. For example, if you’re analyzing for your ICP, find examples of good customers (like high revenue or retention) and not just any current customers (like a random sample or the most recent). We recommending including at least 100 companies in these list for statistical significance.
When you’ve selected a list, you can choose “Run Report.” This process will take several moments but will alert you once finished.
Afterward, you can click on any of your processed lists. This will take you to an Advanced Insights output, providing more details about the list and the companies associated with it.
The Advanced Insights tab analyzes the following attributes:
- Total Funding
- Keyword Clusters
- Industry Categories
- HG Data Technographics
- Public Lists
The graph for each category provides the top 5 criteria to consider. If you see fewer than 5 criteria, it's because there aren't 5 that are significant in this category.
Each section also allows you to expand additional details for further information such as the significance (Z-Score), which measures the number of standard deviations from the norm, measuring the attribute’s significance to the list.
A quick way to think about this is the higher the significance (Z-Score), the more unique that criterion is when comparing your target list to the entire database. Criterion with high Significance should be considered for your ICP and as Account Scoring criteria.
You can also select the visible box to see which companies from the initial list match that criteria as a pulse check on that criterion.
For each attribute, you can also see which companies from the initial list match that criteria as a pulse check on that criterion.
Additionally, you have the option to download the Insights as a .CSV file if your teams work with Excel documents. This can be done for each criterion.
The significance scores are color coded to highlight potential criteria that could be incorporated into your Account Score. Significance (Z-Scores) greater than or equal to 5 will appear in green, so consider adding these as criteria. Significance scores less than 5 but greater than negative 5 will appear in black as a neutral criterion. Significance scores less than or equal to negative 5 will appear in red, so consider adding this as a negative Account Scoring criteria.
Advanced Insights provides the data to support your ICP analysis, gives a clear depiction of your TAM, and allows you to expedite growth. An ICP Example is available here.
Please note, some Advanced Insights features, such as the details drop down or the ability to download Z-Scores, are only available if you purchased Account Scoring. If you have additional questions about this feature or would like to add Account Scoring to your contract, please reach out to us at firstname.lastname@example.org.